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Case study

fastserver.hr: from the third page of Google to the first.

fastserver.hr is a Croatian provider of web hosting, VPS and dedicated servers. Until 19 September 2026 we worked on its link building, technical optimisation and new content, without changing the design. Between summer 2025 and autumn 2026, its average Google position moved from the third page of results to the first. In August to October 2026 it had 126% more clicks and 104% more impressions than in the same months of 2025.

See the results

The website

fastserver.hr when our work ended.

fastserver.hr homepage on a computer: web hosting and servers for business
Homepage on a computer, 19 September 2026. The design is the client’s own; we did not change it.

Client and goal

A smaller provider in a crowded market.

Hosting searches are dominated by large providers and comparison sites. A smaller provider needs other websites to vouch for it before Google ranks its service pages and guides near the top.

What we did

Links, technical work and content.

01

Link building

Dozens of links from Croatian websites on technology, business and everyday topics, in two waves: autumn 2024 and winter to spring 2026. Almost all are followed (dofollow) and they are checked regularly.

02

Targets and anchors

Most links lead to the homepage and the web hosting page, the rest to the server pages and guides, with varied link text instead of one repeated keyword.

03

Technical optimisation and new content

Technical checks and fixes on the existing website and new texts that support the hosting and server pages. The design stayed as it was.

Results

From page three to page one.

fastserver.hr: average position in Google, July 2025 to October 2026The average position rose steadily from the third page of results, reached the edge of the first page in spring 2026 and moved onto it in September.end of page onebetter ↑Jul 2025Oct 2025Jan 2026Apr 2026Jul 2026Oct 2026
Average position in Google Search (higher in the chart is better). Below the dashed line is the second page of results and beyond. Source: Google Search Console.
fastserver.hr: monthly Google clicks, July 2025 to October 2026Clicks in August to October 2026 are 126% higher than in the same months of 2025.Jul 2025Oct 2025Jan 2026Apr 2026Jul 2026Oct 2026
Monthly clicks from Google Search, July 2025 to October 2026. Orange: August to October of both years, the months compared. Source: Google Search Console.
  • From the third page to the first: the average position moved from the third page of Google results to the first.
  • +126% clicks in August to October 2026 compared with the same months of 2025.
  • +104% impressions in the same period.
  • Guides such as how to find out whose IP address it is and what HTTPS is are among the first results.

Search results also depend on season, competition and Google updates, so we compare the same months of both years.

Services used: link building and SEO.

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