Relevant editorial opportunities

Link building with a clear purpose.

Build a considered plan for earning relevant mentions and links. Begin with your audience, the pages worth promoting and the reasons a publisher would want to reference them.

Discuss your link-building project

What the project covers

A defined plan for relevant links.

Outreach is easier to justify when the destination page helps the reader. The initial assessment considers your website, existing content, target market and current backlink profile. It may identify content or technical work that should happen before an outreach campaign.

Website and content review

Identify the pages worth promoting and the audience they serve.

Opportunity research and outreach

Agree on relevant publishers, approval steps and who prepares the content.

Placement checks and reporting

Record live URLs, destination pages and agreed quality checks.

How delivery works

Agree, deliver and review.

Each stage has an agreed scope and a clear review step.

Define an approach that fits the business

Depending on the brief, work can include backlink review, opportunity research, development of a useful content asset and outreach to relevant publications. The proposal sets out which activities are included, who creates the content and who approves the prospects and messages.

Review quality in context

We consider subject relevance, the publishing site, the surrounding content and the destination page. A high authority metric on its own is not a quality standard. Advertising and sponsored opportunities must be identified separately from editorial coverage, with appropriate link attributes.

Understand what can be measured

Outreach activity and verified placements are delivery measures. Referral visits, enquiries and search performance provide further context when reliable data is available. A link does not guarantee a ranking change, and publisher decisions or future removals cannot be controlled.

Questions before getting started

How much does link building cost?

The proposal depends on the market, research, content work and outreach required. Publisher fees, when relevant, are identified separately. We agree the scope before quoting a project. Our guide What link-building pricing actually covers explains each part of the price.

Can you guarantee a set number of links or rankings?

Publisher decisions affect placements. We define delivery expectations and how rejected opportunities are handled before work begins. Search rankings are not a guaranteed project output.

Is this suitable for affiliate websites?

We can review affiliate projects as well as business websites. Suitability depends on the market, content, destination pages and the publishers relevant to that audience.

Request a link-building assessment

Tell us your website, market, main offer and what you want to improve. Include any content assets or past outreach that may be relevant. We will use that context to discuss the scope and suitability of a project, without promising a fixed ranking outcome.