For agencies
White-label link building for agencies.
A link-building delivery process your agency can review, approve and explain to clients. Start with a defined pilot, a written brief and clear acceptance criteria.
A workflow your team can use
Clear responsibilities from brief to report.
Your agency sets the client strategy and remains the main point of contact. We agree how research, outreach, reviews and reporting fit into your existing workflow before work begins. A pilot helps establish the scope and responsibilities before considering ongoing delivery.
01
An agreed client brief
Target market, destination pages, exclusions and quality criteria.
02
Review and approval points
Define what your team approves and how feedback is handled.
03
Client-ready reporting
Track approved opportunities, live URLs, checks and outstanding actions.
How delivery works
Agree, deliver and review.
Each stage has an agreed scope and a clear review step.
01
Agree what qualifies before outreach starts
The brief covers the target audience, relevant topics, destination pages, excluded publishers and approval steps. Publisher review considers topical fit, editorial context and the quality of the website. A single authority score is not enough to approve an opportunity.
02
Make each stage reviewable
The proposed workflow includes prospect research, an approval list, agreed outreach, placement checks and a report your team can use with the client. Content production, publisher fees and extra revision rounds must be specified in the scope. Paid placements must be identified and use the appropriate link attributes.
03
Separate delivery from ranking promises
Editorial decisions remain with publishers. We do not promise rankings or treat every published link as equal. Reporting distinguishes outreach progress, live placements and any issues against the acceptance criteria. Link removals and rejected opportunities need an agreed handling policy before the pilot.
Questions before getting started
Who manages communication with the client?
Your agency keeps the client relationship. We agree who handles research, approvals, outreach and reporting, including any direct client contact, before starting.
Can reports use our agency branding?
We can agree the report format, branding and information your team needs during the initial brief. Any confidentiality requirements are included in the project agreement.
What determines the price and timing?
The market, volume, research, content and review requirements shape the scope. Publisher fees and revision rounds are specified separately. We agree these details for an initial pilot before ongoing delivery.
Discuss an agency pilot
Send the client sector, target market, destination website and your expected workflow. We can then discuss fit, review responsibilities and what a first pilot would need. Please remove confidential client information from the initial enquiry.
Related services: Link building, SEO and WordPress care.